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Want a better-converting landing page? Focus on these 3 basics
Solve a problem, make it personal, and go mobile – that sums up the secret of success for every landing page. Click to learn how you can do these! Source: www.searchenginejournal.com There are so many...
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Banner Ads Get Sexy Again
Mark Twain famously once said that news of his death was greatly exaggerated. Banner ads could say the same thing (if ad formats had the power of consciousness and could speak.) Thanks to new...
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15 Landing Page Trends from Rising Companies
What are the most effective landing page trends happening right now? We looked to top companies, designers, and 25,000 LeadPages users to find out. Source: blog.leadpages.net Seems new landing page...
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Banner Ads Poised for a Comeback… No Wait, They’re Doomed
So you have some pundits saying how banners are back thanks to programmatic buying and big data… and now this article saying they are doomed thanks to banner-blocking initiatives being cooked up by...
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Data – Opportunity or Overload?
There’s a ton of data about every one of us floating out there in the cloud. And the concept of using that data to market smarter is a no-brainer, right? But easier said than done. According to a new...
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How to Triple Your Email Conversion Rate
Here’s a great in-depth article on how to boost email conversions from Crazy Egg and hello Bar founder Neil Patel that appeared on quicksprout.com. Fact is, despite all the griping about spam-filled...
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Less copy on a landing page is always better… except when it isn’t!
Under most circumstances, your landing page should have as little copy as possible – just enough to get people to convert. In fact, I am usually surprised at how little copy it takes – in split...
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Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To...
According to Adobe’s forecasts, this holiday season will see an 11% year-over-year increase in online spending. Source: marketingland.com Not sure what the forecast is for brick and mortar this...
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22 Brutally Honest Landing Page Critiques
When it comes to LPO, (brutal) honesty is the only way to learn. In this roundup of 22 landing page critiques, Oli Gardner dishes some tough love. Source: unbounce.com A blast from the not-so-distant...
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Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before...
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Source: marketingland.com Emailers please take note –...
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